DALLAS MAVERICKS

2019 - 2020 YEARBOOK

Publication Design 

To help elevate perceptual value of the season-ticket holder experience I pulled no stops in the design of this 200+ page publication. Complete with premium cover stock and reticulating varnish gloss effects, this yearbook features an energetic, visual interplay of graphic elements, composition and photography that is distinctly Mavericks; Rowdy, Proud and Loud!

CONCEPT

ROWDY, PROUD & LOUD

ROLE

Art Director / Graphic Designer

Agency

Mavs Creative Studio

Creative Director

Chris Hoffer