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The Grid 1.0

TriggerPoint’s most ubiquitos product, the GRID, was needing a new package design in order to continue to stay relevant and attractive to potential customers while ensuring that other product innovations within its own line weren’t inadvertently “stealing the thunder.”

DISCIPLINES

Packaging Design

Graphic Design

ROLES

Graphic / Package Designer

The Open Box Concept

The “open box” packaging concept encouraged people to pick up the product and feel it to get an overall impression of quality and efficacy of the benefits being presented, allowing for potential customers to “try before they buy.” The numerous, surrounding panels afforded plenty of space for product and benefit elaboration as well as for a more-refined brand presentation through brighter colors surrounded with subtler contrast relationships with type and supporting visuals.