Compact Leverage
GRID STK by TriggerPoint
A free-hanging and open packaging concept was chose to best display this innovative product’s attributes and features. TriggerPoint was clear about the importance of creating a packaging solution that invited potential customers to experience the benefits first-hand all while also delivering highlights and elaboration surrounding the technology and its various features.
Disciplines
Packaging Design
Graphic Design
RoleS
Graphic / Package Designer
Form Follows Functional Fitness.
A Hand-held foam roller
Relief You Can See, Feel & Touch
Following up on one of their first major successes, TriggerPoint decided to release a more compact and even more-targeted version of their ubiquitos foam roller. Feature elaborations and knowledge points are found throughout the three major information panels of this design; front, back and interior.
Iteration and Exploration
Several visual design avenues were considered throughout the packaging’s final design to include variations on the notched, bi-fold form factor.
