Seasonal sales campaign
While Supplies Blast!
The Problem is The Solution!
Like many other industries, global fireworks supplies suffered an inventory crisis during 2021's 4th of July season. Mr. W had sincere concerns customers wouldn’t get the fireworks they wanted. Creative expectation management was in order.
SCOPE
Campaign graphic standards, social media graphics suite, lead generation, parent website augmentation
ROLES
Creative Director, Art Director, Graphic Designer, Illustrator, Writer, Web Designer, Web Developer
Visual Design
Campaign Graphic Standards
The communication objective for visual design and supporting copy direction was to inspire a sense of urgency through an upbeat and playful take on scarcity while still driving home the reality behind the limited quantities message.
SOCIAL MEDIA
Building Urgency Truthfully
Faced with limited supplies and a dramatic rise in demand—due to a growing desire for outdoor celebration—the problem was turned on its head and scarcity benefitted both customers and the client’s business.
Lead Generation: A Virtuous Cycle
Star Spangled Savings
The bulk of inbound marketing efforts was facilitated through the landing page which visually and conceptually matched the season’s campaign and served as an opt-in opportunity for those seeking coupons through social media or the parent website.
CUSTOM Holiday
Red, White and Blue Friday
To kick off the 4th of July fireworks sales season in true “While Supplies Blast” fashion a custom holiday was conceived to help ramp-up awareness and build urgency around the limited quantities and promote sales activity coined, “Red, White and Blue Friday.”
