The SOuth Padre Convention & Visitor’s Bureau
Travel Guide
Back in 2014 the South Padre Convention and Visitor’s Bureau was in need of a new travel guide that wanted to be received more like a journalistic memoir rather than a conventional, and oftentimes, cut and dry sales piece. Working with the chief creative officer at Machete, I ran with the Totally Beachin’ concept and came up with an energetic and spirited visual narrative that received high acclaim.
Discipline
Publication Design
ROLES
Art Director / Designer
Agency
Machete
Email Newsletter
HTML Email Newsletter
Soon after the tour guide went to press—and after receiving a very favorable reception—SPCVB requested that I translate the new design graphic standards for adoption into an email newsletter. After designing it I proceeded in developing the html for final delivery to the Bureau.