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Things of Our Imagination

A Little

Latitude Adjustment

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The SOuth Padre Convention & Visitor’s Bureau

Travel Guide

Back in 2014 the South Padre Convention and Visitor’s Bureau was in need of a new travel guide that wanted to be received more like a journalistic memoir rather than a conventional, and oftentimes, cut and dry sales piece. Working with the chief creative officer at Machete, I ran with the Totally Beachin’ concept and came up with an energetic and spirited visual narrative that received high acclaim.

 

Discipline

Publication Design

ROLES

Art Director / Designer

Agency

Machete

 
 

Email Newsletter

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HTML Email Newsletter

Soon after the tour guide went to press—and after receiving a very favorable reception—SPCVB requested that I translate the new design graphic standards for adoption into an email newsletter. After designing it I proceeded in developing the html for final delivery to the Bureau.

 
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