Super Saturday Night

MUSIC EVENT BRANDING

AT&T Thanks members were presented a sweepstakes for this year’s Direct TV Super Saturday Night event in Atlanta staring Foo Fighters with special guests Run the Jewels.

Inspired by their most recent album “Concrete and Gold,” I created a design that captured the spirit of the headliner while maintaining a resourceful respect for a lack of official branded resources. Once complete, the visual solution was incorporated into the interactive platform where AT&T THANKS members were enticed and given access to the sweepstakes through a simple, two step user flow.